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Patrick R Patterson

Currently a Web Strategies Analyst in the for profit online education sector with over 9 years web marketing and analytics experience.



My Contacts:
My Online Identities:
My Telephone Number:
mobile: 412-357-2224
My IM Accounts:
aim: formconform
gtalk: patrickrobertpatterson
skype: formconform
yahoo: formconform
My Addresses:

work

1400 Penn Ave.
Pittsburgh, PA 15222
United States

home

McKees Rocks, PA 15136
United States
Companies & Organizations:
Art Institute Online
Director of Admissions
Recruit new students to meet new student plan. Develop and maintain positive relationships with students. Provide creative solutions to complicated admissions problems. Contribute to a positive results driven professional work environment. Along with the duties of Assistant Director of Admissions, the Associate Director of Admissions, also serves as a job knowledge expert, trainer, and mentor for new hire and veteran ADAs.
Date Started: 2005-12-05
Date Ended: 2007-08-05
EDMC OHE
Web producer
• Ownership for operational results of recruitment websites. Personally manage and drive daily performance of metrics against internal requirements as well as competitive positioning • Web strategy development including ensuring the brand experience by combining the convenience of on-line education with the experience of a top traditional school and making it come to life through our recruitment websites to support a consistent web-based end to end student experience. Creates web environments to support the student recruitment goals and provide automation that supports growth and scale to the organization. • Provide leadership on web solutions development for the OHE organization. Develop and manage scope, resources and project plans to deliver appropriate web solutions. • Partner with OHE Marketing organization to implement marketing strategies.
Date Started: 2007-08-15
Date Ended: 2009-02-01
EDMC OHE
Web Analyst
• Analyze Web traffic using Omniture, Google Analytics, and other data collecting sources to support the analytic needs of the business • Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience • Develop and implement data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc) to provide a comprehensive view of students, faculty, and prospects across the online web experience • Work with the Web Strategies team to identify gaps in the data capture strategy and implement enhancements Improve and document processes for gathering metrics and data analysis
Date Started: 2009-02-01
Date Ended: Present
Education:
Duquesne University
date started: 2000-08-27
date ended: 2005-04-22
Majors: Computer Science and Math
Activities: