Synergy of Business = Design + Technology + Marketing Strategy See-ming Lee 李思明 SML is an art director, designer, photographer and technologist with 10+ years of professional experience working in interactive media in New York City.

See-ming combines his unique skill sets as both a designer and programmer to help international Fortune 500 companies with their websites, advertising campaigns, interactive installations and prototypes which has led to numerous industry recognitions.

Projects he worked on had been featured in The Associated Press, BBC, Business Week, CBC, CNet, CNN, Forbes, IHT, New York Times, Red Herring, ReadWriteWeb, Reuters, USA Today, Vanity Fair, Washington Post, Web Designer Depot and Yahoo! They have also been recognized in multiple Omni Intermedia Awards, One Show Interactive awards, WWW Health Awards, WMA Web Awards and Graphis Interactive Annuals.

Notable clients in the past include AOL, Bank of America, Bristol-Myers Squibb, British Airways, David's Bridal, EMI Muisc Publishing, IBM, IconMedialab, Prada, Regus Group, MasterCard Advisors, MasterCard Interntional, McKinsey & Co, Morgan Stanley, WebMD, Yale University and Ziff Davis Media.

See-ming holds a B.A. in fine art with a concentration in graphic design from Yale University.

Professional Affiliation: AIGA, IxDA, SML.