● Created new manual for publication on network file system and Java framework ● Updated and revised existing manuals on integrated file system and Java framework ● Documented and structured TCP/IP, Java, and file system information articles ● Structured printed books and online help for business users and administrators

● Lived as an active member of a remote village community, speaking two local languages while conducting development activities ● Helped diverse village communities assess health needs, learn how to avoid endemic disease ● Brought external resources from NGOs and government into local village areas lacking infrastructure ● Trained new Peace Corps volunteers in French, cross-cultural adaptation, mountain bike maintenance

● Redesigned web site, information architecture to enhance appearance, behavior and ease-of-use ● Researched and promoted breaking news for the region on the web site to encourage repeat visitors and "sticky" user experience ● Created and managed dynamic PHP e-commerce web sites and MySQL databases ● Designed print publications and marketing collateral including annual report, business cards, and legislative advocacy reports

● Developed strategy and communications plan for web site focused on conservation practitioners ● Maintained standards and promoted suite of web sites with distributed, international content developers ● Launched and enhanced usability of dynamic scientific data-sharing portal ● Designed accessible, web standards-compliant XHTML interfaces for web content and CD-ROMs

● Lead strategic marketing, promotion, management and production of http://www.nature.org/ ● Direct strategy and implement tactics for search engine optimization (SEO) and paid search engine marketing (SEM) initiatives ● Engage in online social networks to help build The Nature Conservancy's brand and drive engagement ● Measure, analyze and report back on the success of strategic web marketing projects and campaigns ● Lead strategy for foundational technology projects including implementation of new enterprise web content management system, robust web analytics platform and web site redesign ● Manage and develop direct reports as well as vendor and partner relationships ● Develop internal policy, documentation and conduct training of colleagues on best practices ● Evangelize the use of the web 2.0/social media communities as an official, branded marketing communications channel throughout The Nature Conservancy and beyond in the wider nonprofit/technology community

● Oversee the strategy and execution for all aspects of REI’s natural search engine optimization (SEO) programs. ● Provide technical advice of website strategy and development for natural search engine optimization (SEO). ● Partner with Public Affairs to pursue potential linking opportunities that drive qualified, brand-appropriate traffic. ● Engage in social media marketing, press release distribution, etc. as needed to enhance REI’s search engine ranking and visibility. ● Partner with editorial and subject matter experts to develop search engine optimized content, structure and metadata. ● Responsible for formalizing natural search engine optimization (SEO) strategies and tactics.